The analysis of cartoon series: pepee in terms of cultural values
Today, cartoons are not just tools used for entertainment but also a virtual space that direct, mold and shape the perceptions of children and are used for enculturation in many ways. In this respect, this research study seeks to determine the cultural components in the Turkish cartoon series Pepee and evaluate how those components are used as enculturation instruments. This research was designed as a descriptive research based on a survey model. 10 episodes of Pepee were determined through simple random sampling. As a result of the study, it was found that mostly Turkish cultural values were used along with other cultural values in Pepee cartoon series. It can be said that although most of the main information related with daily needs of children were clear, implicit beliefs reflecting cultural values were abstract. Thus, such content would be difficult to be understood by pre-‐‑school children.
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